Resource library
What we use, what we trust.
Resource pages on most sites are bloated affiliate dumps. Ours isn't. Below are the tools we pay for ourselves, the free alternatives we'd pick if we were broke, and a small set of books that actually shaped how we think about this work. Affiliate links are marked with ↗.
AI tools we actually use
The AI subscriptions we keep paying for, plus the free alternatives.
- ChatGPT Plus
Daily writing assist, research, prompt iteration. $20/mo.
- Claude (Anthropic)
Long-context document analysis and editorial review. Free tier is generous.
- Notion AI
Notion's built-in AI for docs and tables. $10/mo on top of Notion.
Newsletter & website infrastructure
Where we'd start a faceless brand from scratch in 2026.
- Beehiiv↗
Newsletter with built-in monetisation. Free up to 2,500 subscribers.
- ConvertKit↗
More opinionated sequences and tags. Free to 1,000.
- Cloudflare
Free DNS, free CDN, free Pages hosting for static sites.
Pinterest tools
What T.V. uses for our pin work.
- Tailwind↗
Pinterest scheduler. Worth it once you're posting 5+ pins/day.
- Canva Free
Pin design without paying. Pro adds resize and brand kit.
- Pinterest Trends
Free, native, underused. Always check before pinning.
Books we recommend
Short list. We don't pad it for affiliate revenue.
- Company of One — Paul Jarvis
The case for staying small on purpose.
- The Mom Test — Rob Fitzpatrick
Best 130 pages on customer research, full stop.
Want a specific tool reviewed? Email us — we add to this list as our testing justifies it, not as content marketing busywork.